The entrepreneurial journey is a rollercoaster.

Let me help you enjoy the ride.

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Kim Scott

“So, you want to start a company or join a startup? Julia Austin is the best guide imaginable for your journey.”

Kim Scott

Tom Eisenmann

“A must-read for anyone embarking on a startup journey.”

Tom Eisenmann

Matt Higgins

“Julia Austin demystifies what happens after the lightbulb moment and gives aspiring founders valuable insights.”

Matt Higgins

Eric Paley

“A comprehensive blueprint that goes far beyond the typical startup manual, delving deep into the human element that is crucial for any founder.”

Eric Paley

After the Idea: What It Really Takes to Create and Scale a Startup

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Next Big Idea Club

Startup life is intense, emotional, and full of unknowns. You don’t have to navigate it alone.

If you’re building or scaling a startup, you already know it takes more than a good idea.

The real challenge lies in what comes after—aligning cofounders, validating your product, building and managing a team, and leading through uncertainty.

I’ve lived that journey firsthand.

As an operator, I invented products, shipped software, implemented operational processes, and scaled high-performing teams at Akamai, VMware, and DigitalOcean.

“As a coach, I’ve supported hundreds of founders through their biggest decisions and hardest moments.”

Julia Austin

And as a faculty member at Harvard Business School, I’ve spent years helping student entrepreneurs get their ventures off the ground—through an experiential approach both in and outside of the classroom.

Whether you’re stepping into your first startup role, scaling your second company, or teaching the next generation of entrepreneurs, I’m here to help with practical tools, useful frameworks and a whole lot of stories that will guide you along the way.

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Julia Austin

Startup Operator.
Coach. Educator.
Thought partner.

After the Idea: What It Really Takes to Create and Scale a Startup

Welcome. Let’s roll up our sleeves and build something that lasts.

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After the Idea: What It Really Takes to Create and Scale a Startup

AVAILABLE

NOW

Next Big Idea Club

ORDER NOW

Available anywhere book are sold